Professional Experience
Software Engineer
Following the successful implementation of the lead generation system at @NotifyAI, I played a pivotal role in the launch of an innovative media buying Software as a Service (SAAS) at Adwora. This platform facilitates seamless connections between advertisers and publishers, enabling them to reach their target audience with enhanced efficiency.
Demand Side Platform
- Developed a self-serving platform with a modern user interface, providing users with an astonishing experience. Users can efficiently manage their campaigns with the assistance of Live Analytics, receiving updates within minutes.
- Engineered a proprietary AI demand selection engine that allows buyers to compete against each other based on certain criteria, ensuring the best possible outcome from the available supply.
Supply Side Platform
- Faced with a minimum of 1.5 million daily requests, the challenge involved managing a high transaction volume while ensuring brief response times and accommodating various integration possibilities. To address this, we developed a flexible API atop a highly available infrastructure. Adwora is now capable of scaling on demand, efficiently handling any required traffic.
- The platform's core functionality lies in enabling publishers to seamlessly integrate with Adwora, receiving live feedback to enhance targeting strategies. We devised multiple methods for publishers to supply Adwora with traffic and receive feedback for optimization. This includes options like webhooks, S3 reporting, and live API reporting.
- Sustaining high traffic within a limited timeframe necessitates a redundant cache layer and a read/write optimized database. We implemented Job/Queue services to manage separate transactions, ensuring a responsive system that meets defined time limits.
Software Developer
Incorporating my developer skills, coupled with an Ad-Tech background, marketing expertise, and proficiency in funnel building, I collaborated with the NotifyAI Dev Team to construct a lead generation system. This strategic addition significantly expanded the company's portfolio of assets, ultimately resulting in a notable increase in company revenue.
Push Notification to Lead Gen
- Joined the NotifyAI development team with a focus on harnessing the Push Notification System to construct and automate dynamic lead generation funnels, along with Co-Reg offers.
- Successfully converted initial subscriptions into tangible leads enriched with user information, geographic data, and interests. This accomplishment allowed us to assist our clients in refining audience targeting, leading to higher ROI, more cost-effective CPC, and an augmented CTR.
Software Developer
As the developers team leader, I am responsible on creating, maintaining, and promoting the use of digital solutions to help the company on its mission towards Digital transformation.
Public Apps
- I Developed and published a cross-platform mobile app that allows customers to create purchase orders and monitor their progress. as well as invoices and payment documents.
- To ensure a synchronized ordering experience from multiple devices, I deployed a website connected to the same API as the mobile app through web socket
Sales Order Application
- Instead of using the ERP Client App, Sales orders are now created using a progressive web app with a customized UX/UI designed to expedite the ordering process.
- Users are not constrained by warehouses location anymore, I automated the order separation before the checkout process. and each warehouse prints the corresponding order.
Shipping and Distribution
- We automated the invoicing and printing process by creating a desktop application that connects to a private API implemented on top of SAP Business One Service Layer.
- The new printing process sort the list of pending orders automatically while respecting shipping dates and sectors priorities set by the company.
Open Source Projects
SnapShot
MERN Stack app built from scratch, It allows users to browse images. also requires login to post and comment on other people photos. hosted on Heroku Free Tier that slows the initial load
Angular .Net Store
eCommerce application built from scratch using .Net core 6 for the backend, Redis as db for shopping cart, SQLServer for MS.Identity and Database, Stripe as a payment Method, Angular for the frontend
Sales Order Manager
Enterprise like application to create sales orders, And manage clients and products. API developed with .Net Core 6, Role based authorization, Microsoft SQLServer for the database, and Entity Framework as ORM.
Tournament Tracker
Desktop app built with WinForms on .NetCore to create players add them to teams, create tournaments using these teams and rewards, depending on number of starting teams, assign BYEs and rounds
Reactive Programming
With the introduction of React hooks. working with rxjs subscriptions it now easily maintainable and the result is a smooth reactive UI/UX
K8S MicroServices API
API Microservice architecture built with .Net Core 5 using RabbitMq as event bus and Docker with Kubernetes for deployment
Clean Code Architecture
API built with Domain Driven Design and Clean Code Architecture, It allows CRUD operations on Clients, Items, and Orders Models. the goal of the project is to implement DDD and understand Clean Code Architecture
My Skills
Communication
Providing solutions to different departments and working with diverse teams requires a lot of meetings and reportings. this sharpened my communication skills
Critical Thinking
Working on digitalization solutions means that non-technical clients define the needs. They trust me to make sensible and well-thought-out technical decisions.
Time Management
I use JIRA ® to Plan, track, and manage projects. Creating sprints and releases. assigning tasks and delegating projects taught me the importance of time.
Punctuality
Working in the pharmaceutical industry where laws and demands are continuously changing requires that all of our applications be easily updated and adhere to strict deadlines.
Teamwork
Teamwork is vital. As the lead and a member of the Developers team. I have to collaborate effectively with subordinates and assign work where communication is key.
E.Q
Understanding one's own emotions. and using them in a positive way to relive stress. and communicate effectively to overcome challenges is a major factor for teamwork success.
Tools
Below are the tools I opt for, but not limited to.
